| The Hong Kong Direct Marketing
Association (HKDMA) was founded in 1980.
Its mission remains to provide an independent,
not for profit organization to protect,
represent and assist DM users and DM suppliers
(see below) in the region. Today the HKDMA
membership roster boasts leaders from a
wide range of industries including financial
services, advertising and marketing, media,
and more.
The HKDMA advocates enforcing
industry best practices for responsible
marketing, promotes relevance as the key
to reaching consumers, and provides forward-looking
research and education, as well as networking
opportunities for its members, all with
the aim of improving the entire direct marketing
process.
The HKDMA is dedicated
to:
- Protecting the marketplace
- Reinforcing consumer confidence
- Promoting professionalism and industry
best practices
- Recognizing excellence
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