Leading the way. Meet our Subject Matter Experts

Our Academy consists of a group of leading digital marketing experts with years of handful experience in international and local markets. The lectures are delivered by practitioners with the knowledge of the best techniques and latest trends.

Mr. Larry Leung
Mr. Larry Leung is a web strategist with more than 10 years of progressive experience in website management, digital project management, and editorial content management. He has also pioneered extensive experience of steering e-commerce, web analytics, SEO, mobile & web development, and digital marketing.

As an experience and certified eMarketer and project management professional, Mr. Leung has accumulated numerous marketing and IT awards, along with digging deep into the areas of E-commerce and web and magazine content management.

Mr. Leung has delivered lectures on a range of digital marketing programmes including Web Analytics & Search Engine Marketing and Content Marketing.

Mr. Leung graduated with a BSocSC in Geography and minoring in Marketing from the Chinese University of Hong Kong. He further obtained a Diploma in Practical Internet/Intranet Application Development, an MSc in Business Information Technology from Middlesex University London and a Certificate in Laws from the Open University of Hong Kong. He is also a Certified E-commerce Consultant (CEC), a Project Management Professional (PMP), a Bing Ads Accredited Professional, a Certified eMarketer (CeM), a Certified Social Marketing Associate (CSMA) and have achieved the Google Analytics Individual Qualification (GAIQ).

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Our Subject Matter Experts

Mr. Lawrence Li
Mr. Lawrence Li is a leading digital marketer in Hong Kong. He is a Chartered Marketer and a Fellow Member of the Chartered Institute of Marketing, United Kingdom (FCIM). He is also Senior Member of the Hong Kong Institute of Marketing (SHKIM). He has worked for one of the largest global telecom and technology corporation, as well as in Singapore and Hong Kong Listed Companies. Mr. Li is considered to be a pioneer in innovative and scalable digital marketing programs on digital entrepreneurship.

Mr. Li has held the position of the Centre Director of Hong Kong Wireless Development Centre (HKWDC) at Hong Kong Cyberport and has accumulated extensive experience in the Greater China Region, running successful online & offline marketing and promotional campaigns for major brands.

As an experienced digital marketing expert, Mr. Li has delivered lectures on a range of programs varying from marketing to innovative technology and digital innovation in educational institutes and universities both locally and in Mainland China.

Having graduated with a Master of Arts in Marketing Management at Macquarie University and further obtained an MSc in Internet Computing & e-Commerce at the University of Hong Kong, Mr. Li has developed both his practical and theoretical knowledge in order to enhance his expertise.