Professional Diploma in Digital Marketing (2017 April Intake)

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Professional Diploma in Digital Marketing (2017 April Intake)

$ 14,900

10 Lectures (each 3 hours)

Education Centre, 3/F, Tower 2, South Seas Centre, 75 Mody Road, Tsim Sha Tsui, Kowloon, Hong Kong.

calendar14610 lectures from April 2017 to July 2017, refer to schedule below

clock97Evening Sessions:  7:00 pm to 10:00 pm

world91Cantonese (Learning Materials in English)

Professional Diploma Subjects include:

  • Introduction to Digital Marketing
  • Search Engine Marketing
  • Pay Per Click
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics

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Mr. Larry Leung
Mr. Larry Leung is a web strategist with more than 10 years of progressive experience in website management, digital project management, and editorial content management. He has also pioneered extensive experience of steering e-commerce, web analytics, SEO, mobile & web development, and digital marketing.

As an experience and certified eMarketer and project management professional, Mr. Leung has accumulated numerous marketing and IT awards, along with digging deep into the areas of E-commerce and web and magazine content management.

Mr. Leung has delivered lectures on a range of digital marketing programmes including Web Analytics & Search Engine Marketing and Content Marketing.

Mr. Leung graduated with a BSocSC in Geography and minoring in Marketing from the Chinese University of Hong Kong. He further obtained a Diploma in Practical Internet/Intranet Application Development, an MSc in Business Information Technology from Middlesex University London and a Certificate in Laws from the Open University of Hong Kong. He is also a Certified E-commerce Consultant (CEC), a Project Management Professional (PMP), a Bing Ads Accredited Professional, a Certified eMarketer (CeM), a Certified Social Marketing Associate (CSMA) and have achieved the Google Analytics Individual Qualification (GAIQ).

Mr. Lawrence Li
Mr. Lawrence Li is a leading digital marketer in Hong Kong. He is a Chartered Marketer and a Fellow Member of the Chartered Institute of Marketing, United Kingdom (FCIM). He is also Senior Member of the Hong Kong Institute of Marketing (SHKIM). He has worked for one of the largest global telecom and technology corporation, as well as in Singapore and Hong Kong Listed Companies. Mr. Li is considered to be a pioneer in innovative and scalable digital marketing programs on digital entrepreneurship.

Mr. Li has held the position of the Centre Director of Hong Kong Wireless Development Centre (HKWDC) at Hong Kong Cyberport and has accumulated extensive experience in the Greater China Region, running successful online & offline marketing and promotional campaigns for major brands.

As an experienced digital marketing expert, Mr. Li has delivered lectures on a range of programs varying from marketing to innovative technology and digital innovation in educational institutes and universities both locally and in Mainland China.

Having graduated with a Master of Arts in Marketing Management at Macquarie University and further obtained an MSc in Internet Computing & e-Commerce at the University of Hong Kong, Mr. Li has developed both his practical and theoretical knowledge in order to enhance his expertise.

Course Introduction




What is the Professional Diploma?
The Professional Diploma in Digital Marketing is an in-depth 30 hour course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.

Why Should I Take It?
Future-proof your employability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.

What Will I Takeaway?
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

Date Time Venue Courses
   6 April 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui (Room 6)

  Module 1: Introduction to Digital Marketing
   27 April 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 6)

  Module 2: Search Engine Marketing (SEO)
   11 May 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 6)

  Module 3: Search Engine Marketing (PPC)
   18 May 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 3)

  Module 4: Digital Display Advertising
   25 May 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 6)

  Module 5: Email Marketing
   8 June 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 6)

  Module 6: Social Media Marketing (Part 1)
   15 June 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 3)

  Module 7: Social Media Marketing (Part 2)
   22 June 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 6)

  Module 8: Mobile Marketing
   29 June 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 6)

  Module 9: Analytics
   6 July 2017   Thursday   7:00pm – 10:00pm

  Tsim Sha Tsui  (Room 6)

  Module 10: Strategy & Planning

*Lecture Revisit within 6 months after graduation (subject to availability)
*Students may join social activities organized by the HKDMA Alumni Group

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