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Specialist Professional Diploma in Strategy and Planning

Why Study the Professional Diploma in Strategy and Planning?
The Professional Diploma in Strategy & Planning is an in-depth 30-hour course that equips professionals with the skills and knowledge needed to become an effective Digital Marketing Manager. It is ideal for anyone involved in the planning, implementation and measurement of digital marketing campaigns and those who wish to secure a senior digital marketing position in the future.

Learn how to budget effectively, discover how to make calculated decisions that impress CEOs and board-level decision for any sized business. The accredited and industry-recognised syllabus is taught by influential industry experts currently working in the area so you’ll learn best practice career tips for how to flourish in a real digital marketing management role.

What Will My Learning Journey Entail?
Your learning will be shaped by a series of video lectures delivered by Senior Marketing Experts currently working in the field. You can access your video lectures, downloadable slides, supporting case studies and learning resources through your dedicated online class network 24/7 on the device of your choice.

How Will I be Assessed?
You will receive an accredited Professional Diploma in Strategy and Planning upon the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test centre of your choice.


  • Introduction to Strategy and Planning
  • Traditional Communication
  • Digital Communications
  • Digital Channels
  • Social Customer Service
  • Budget
  • Personnel
  • Risks and Reputation
  • Analytics
  • Strategy Formulation and Plan


The course was executed with precision. As a student, I felt I had the best of everything – venue, lecturers, and curriculum. The course is structured in a way that allowed me to make connections and really understand the core concepts that were taught. All the lecturers were very knowledgeable and friendly, questions were welcomed and by the end of the session no one was left behind. To sum up, I would thoroughly recommend the course. I will most definitely be looking to do further study
Peter, Goldfish Marketing
I discovered the Digital Marketing Institute on Linkedin less than a year ago, and, at the time, I was looking for a comprehensive and practical Digital Marketing Diploma. I found the course excellent for two main reasons. The first one is that every course is held by a professional who knows exactly what he/she is talking about. They almost all own their own business and are specialised in a specific digital marketing channel. The second reason is the practicality of the course. The content is
Louis Grenier, Text Republic