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Specialist Professional Diploma in Search Marketing

Why Study the Professional Diploma in Search Marketing?
The Professional Diploma in Search Marketing is a comprehensive 30-hour course crafted to equip professionals with the most up to date skills and knowledge needed to become a Search Marketing Specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.

Master paid search and learn how to create and optimise your ads using Google Adwords and Google’s Display Network. Discover how to implement technical SEO tactics to boost search rankings and get to grips with the most effective inbound marketing tactics available, including content marketing. Learn best practices, practical examples and real life case studies direct from seasoned industry experts with years of experience.

What Will My Learning Journey Entail?
Your learning will be shaped by a series of video lectures delivered by Search Marketing Experts currently working in the field. You can access your video lectures, downloadable slides, supporting case studies and learning resources through your dedicated online class network 24/7 on the device of your choice.

How Will I be Assessed?
You will receive an accredited Professional Diploma in Search Marketing upon the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test centre of your choice.


  • SEO – Setup
  • SEO – Content
  • SEO – Workshop
  • Pay-Per-Click Advertising – Search
  • Pay-Per-Click Advertising – Display Networks
  • Pay-Per-Click Advertising – Video
  • Google Analytics – Setup
  • Google Analytics – Applied
  • Search Marketing Strategy and Planning


The course was executed with precision. As a student, I felt I had the best of everything – venue, lecturers, and curriculum. The course is structured in a way that allowed me to make connections and really understand the core concepts that were taught. All the lecturers were very knowledgeable and friendly, questions were welcomed and by the end of the session no one was left behind. To sum up, I would thoroughly recommend the course. I will most definitely be looking to do further study
Peter, Goldfish Marketing
I discovered the Digital Marketing Institute on Linkedin less than a year ago, and, at the time, I was looking for a comprehensive and practical Digital Marketing Diploma. I found the course excellent for two main reasons. The first one is that every course is held by a professional who knows exactly what he/she is talking about. They almost all own their own business and are specialised in a specific digital marketing channel. The second reason is the practicality of the course. The content is
Louis Grenier, Text Republic