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Specialist Professional Diploma in Social Media Marketing

What is the Professional Diploma in Social Media Marketing?
The Professional Diploma in Social Media Marketing is a comprehensive 30-hour course designed to give professionals the practical skills and academic theory needed to become a Social Media Specialist. Learn how to reach and build relationships with your ideal target audience on the most powerful social media platforms, including Facebook, Twitter, LinkedIn and YouTube. Get to grips with the tactics needed to create, run and measure a customer-centric social media strategy.
The accredited, industry-recognised syllabus is taught by well known Social Media Marketing Experts currently working in the field. Your learning will, therefore, be shaped by their practical knowledge, experience and real life social media case studies. Learn from their successes and mistakes to help you craft your own successful social media career path.

What Will My Learning Journey Entail?
Your learning will be shaped by a series of video lectures delivered by Social Media Marketing Experts currently working in the field. From here you can access your video lectures, downloadable slides, supporting case studies and learning resources through your dedicated online class network 24/7 on the device of your choice.

How Will I be Assessed?
You will receive an accredited Professional Diploma in Social Media Marketing upon the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test centre of your choice.


  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Future Trends
  • Strategy and Planning


The course was executed with precision. As a student, I felt I had the best of everything – venue, lecturers, and curriculum. The course is structured in a way that allowed me to make connections and really understand the core concepts that were taught. All the lecturers were very knowledgeable and friendly, questions were welcomed and by the end of the session no one was left behind. To sum up, I would thoroughly recommend the course. I will most definitely be looking to do further study
Peter, Goldfish Marketing
I discovered the Digital Marketing Institute on Linkedin less than a year ago, and, at the time, I was looking for a comprehensive and practical Digital Marketing Diploma. I found the course excellent for two main reasons. The first one is that every course is held by a professional who knows exactly what he/she is talking about. They almost all own their own business and are specialised in a specific digital marketing channel. The second reason is the practicality of the course. The content is
Louis Grenier, Text Republic